Japan Social Media Marketers

Lance Shields
  • Male
  • Tokyo
  • Japan
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Hi, I'm Lance

Latest Activity

This is all sage advise my friend. I'd like to write more of my thoughts later when I have more than 5 minutes. Great to see you back in the blogosphere, Kiyoshi. Jeff and I were just talking about you over beers last night.
July 30
My company is waaaaaaaaaaaaay to small but I have been runing it for now two years with my biz partner so here are my HUMBLE opinions: Key components to me always have been: 1) Persistance 2) Under this economy, be ready to do some probono works...
July 30
July 19
July 9
She was. Just being at that table at that time, allowing to jump-start her idea, or having Yahoo! making big-corporation mistakes, or launching while it was easy to raise money. Then again, it's not random luck I'm talking about, it's the one you...
July 8
How lucky do you think Tomoko Namba founder of Mobagetown was? http://www.ft.com/cms/s/0/677cad78-6b55-11de-861d-00144feabdc0.html
July 8
Thanks Adam. Yeah, I have head but never used Twitter for recruiting or job seeking. How exactly would that work? Followers of a company (say Oracle or someone) post a job notice and then candidates reply or do they follow a link to a job page? W...
July 8
Some companies with a B2B focus, including my own, are using social media as part of their recruitment strategy. I hear that Twitter in particular is where a lot of potential job applicants are hearing about job opportunities. I also know of a ma...
July 8

Profile Information

Your website or blog
http://www.bluecreativestudio.com/blog/
If you care to share on Twitter, what's your handle?
lancesh
Company
Amway Japan, Blue Creative
Job Title
Social media marketer, Principal (Blue Creative)
Specialties
Internet business strategy, expertise in web 2.0, customer experience design, creative/art direction, branding, information design, copywriting, online marketing/advertising, virtual world (Second Life) content creation and event organizing.

A long winded bio...

Blue Creative (my design, branding & social media studio)
My social media blog
My Shared Items from Google Reader
Follow me on Twitter
Follow me on FriendFeed

WHAT I DO
I am a creative strategist, web marketer, social media expert and MBA candidate. I specialize in brand building and marketing communications while fully leveraging social applications and consumer generated media. I strive to create an engaging creative strategy to make organizations more desirable and better communicators. I have over 10 years experience working in innovative agency and corporate environments in both North America and Asia.

WHERE I WORK
At Amway Japan's Communication Division, I am a web marketing strategist. I formulate and implement web marketing strategy integrating social media, digital advertising, online branding, ecommerce and digital & physical community.

MY LITTLE COMPANY - BLUE CREATIVE
I'm currently in the process of building a social media marketing firm called Blue Creative. I'm on the look out for potential clients, partners and NGOs to apply my talent.

GETTING A MBA
I am currently doing an MBA at the McGill MBA Japan program. I will complete the program in 2010. My plan is then to develop and run web businesses driven by social media. Why an MBA? Well, I just love stats and accounting!



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Lance Shields's Blog

Lance Shields

My SL Art Retrospective Book

A good Second Life friend of mine Velazquez Bonetto in Germany who runs a virtual art space called Diabolus and an on-going series of virtual art exhibits called CARP 1-6 put together this e-book of my work that spans two years. It's a really nice favor he's done for me and makes for a great record. Thanks Vela!



Continue

Posted on July 9, 2009 at 3:13pm —

Lance Shields

Looking for Community?

http://www.bluecreativestudio.com/blog/?p=283

What all this social media could boil down to is people looking for community and others who are passionate about the same thing as ourselves. So I decided it might be nice to find out what sort of communities you all are into. But you only get one choice so choose well. Head on over to my blog to do the poll. Thanks!

Lance

Posted on February 12, 2009 at 4:09pm —

Lance Shields

Cranking Along with Squeaks at JSMM

Well, I've delayed writing this blog post long enough. The mba has kept me very very busy but excuses aside I'm really excited how things are going at JSMM. Most relevant to this blog is the developments over at Japan Social Media Marketers that's getting a slow but sure start. A few random notes about the progress of the community:

  • We had our first small gathering at SPI compliments of

Continue

Posted on February 11, 2009 at 12:30am — 9 Comments

Lance Shields

Social = Sustainable


Get Boundaryless
I work at a company where social initiatives (both web and non-web) could have tremendous potential for improving customer-to-company communication which in turn would help the company grow out of its slow-moving, disconnected state. By creating boundaryless channels between the company, our employees and our customers, what we lose through relinqui… Continue

Posted on January 22, 2009 at 8:00pm — 3 Comments

Comment Wall (17 comments)

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At 9:41am on March 28, 2009, Charles said…
Hello Lance,

Thanks for the welcome, cant wait to meet everyone at the next meet.

Charles
At 2:09am on February 18, 2009, Akky AKIMOTO said…
Thank you for your comment, Lance.
At 12:10pm on January 26, 2009, Gary Bremermann said…
Hi Lance, Thanks for the warm welcome. Just posted a (belated) comment on the monetizing thread. Funny, thought I had signed up earlier, but I'm in now. I really appreciate the work you do in getting us up to speed on effective use of social media (and, yes, its just pure fun too).
At 6:39am on January 23, 2009, Kesja Sara Plecha said…
Europe for next few months. (that Haiti is actually a joke ;))
At 11:41pm on January 22, 2009, Kesja Sara Plecha said…
Juria? I haven't seen your art in-world yet, but your art is like everywhere in sl :). It's hard to don't notice it. You wrote pdf about promoting art in sl, didn't you? I read it.

I'm 01 Hifeng in sl, i'm into virtual event planning (science/tech/art) and something you could call smm for virtual worlds ;).
At 8:05am on January 19, 2009, Charles said…
thank you for the comment, great site and i am glad i found your site.

charles
At 9:36am on January 7, 2009, joanne lin said…
Hi, Lance,
Thank you for your warm welcome note. I am glad to be part of the interesting group. I am a baby at social media. Hope to learn a lot from all of you. Yoroshiku!
Jo
At 8:18pm on December 31, 2008, Petronilla Paperdoll said…
Sure, I'll gather some stuff and send you :)
At 2:39am on December 31, 2008, Petronilla Paperdoll said…
Hello Lance,I am glad to be here! More to come....
At 1:49pm on December 25, 2008, losguysjapan said…
Hi Lance, Thank you for the warm welcome. I'm (overly) experienced in traditional media and creative advertising, thus a new guy at social media. I'm looking forward to sharing my expertise in the "old way" and hope you'll all be patient with me as I get up to speed on the "new way." Yoroshiku! Kerry
 
 

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