Japan Social Media Marketers

Lance Shields

Lance Shields's Blog (13)

My SL Art Retrospective Book

A good Second Life friend of mine Velazquez Bonetto in Germany who runs a virtual art space called Diabolus and an on-going series of virtual art exhibits called CARP 1-6 put together this e-book of my work that spans two years. It's a really nice favor he's done for me and makes for a great record. Thanks Vela!
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Added by Lance Shields on July 9, 2009 at 3:13pm — No Comments

Looking for Community?

http://www.bluecreativestudio.com/blog/?p=283 What all this social media could boil down to is people looking for community and others who are passionate about the same thing as ourselves. So I decided it might be nice to find out what sort of communities you all are into. But you only get one choice so choose well. Head on over to my blog to do the poll. Thanks! Lance Continue

Added by Lance Shields on February 12, 2009 at 4:09pm — No Comments

Cranking Along with Squeaks at JSMM

Well, I've delayed writing this blog post long enough. The mba has kept me very very busy but excuses aside I'm really excited how things are going at JSMM. Most relevant to this blog is the developments over at Japan Social Media Marketers that's getting a slow but sure start. A few random notes about the progress of the community:
  • We had our first small gathering at SPI compliments of
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Added by Lance Shields on February 11, 2009 at 12:30am — 9 Comments

Social = Sustainable

Get Boundaryless I work at a company where social initiatives (both web and non-web) could have tremendous potential for improving customer-to-company communication which in turn would help the company grow out of its slow-moving, disconnected state. By creating boundaryless channels between the company, our employees and our customers, what we lose through relinqui… Continue

Added by Lance Shields on January 22, 2009 at 8:00pm — 3 Comments

Sticky Creative

In line with my last post about social media needing creatives and how they appear to be the missing link, I wanted to share this brilliantly humorous art director promotion/CV by a fellow named Christopher Doyle harkening from Sydney, Australia. He creates a tongue in cheek brand guidel… Continue

Added by Lance Shields on December 1, 2008 at 12:30pm — 3 Comments

Vote for your favorite web 2.0 app on Mashable.com

http://mashable.com/2008/11/19/openwebawards-voting-1/ Andrew Shuttleworth turned me on to Mashable's 2nd Annual Open Web Awards contest worth going to vote at. It's only up until 11/30 so get over there and leave your mark! Continue

Added by Lance Shields on November 29, 2008 at 1:30am — No Comments

Creatives are the missing link in web 2.0

I've become a huge fan of illustrator Hugh McLeod of gapingvoid.com lately. I know, I know, so has everyone else. What I want to say here is that web 2.0/social media isn't just about the buzzing crowd, coffee-swilling developers, VC savvy dudes and clever social media strategists. A missing link is apparent and I'm not sure why it took so long for me to realize it. It's also about the creative ideas, designs and content that are needed to make things tha… Continue

Added by Lance Shields on November 29, 2008 at 1:00am — No Comments

A surplus of social media experts?

The illustration is by Gapingvoid after he read the following post - very funny. http://patphelan.net/are-social-media-experts-surplus-to-requirements-in-a-recession/ If you've had Twitter open recently and subscribed to any of the "experts"… Continue

Added by Lance Shields on November 25, 2008 at 8:00am — 2 Comments

How to make money on the money? (Seth Godin)

http://sethgodin.typepad.com/seths_blog/2008/11/how-to-make-mon.html Leave it to Seth G. to uncover small good ideas. He says don't start a web company but use the web as a tool to get paid. He mentions several wa… Continue

Added by Lance Shields on November 25, 2008 at 12:58am — No Comments

Change through social design and community

Original article: http://www.participle.net/projects/view/5/101/

Photo: Participle I was just turned onto this social design company in the UK by a write up in FastCompany.com. The… Continue

Added by Lance Shields on November 25, 2008 at 12:56am — No Comments

What is social branding?

"We are not seats or eyeballs or end-users or consumers. We are human beings - and our reach extends your grasp. Deal with it." - Excerpt from the Clue Train Manifesto To answer the question "what's social branding?", I need to fall back on a personal experience. My wife and I are raising two kids in the suburbs of East Tokyo. Our son is 10 and our daughter is 5. The two fight like cats and dogs and my wife does her best to… Continue

Added by Lance Shields on November 25, 2008 at 12:55am — No Comments

Trends for Three SNS in Japan

Tonight I got turned onto Google Trends and started to have a look at 3 big SNSes for the Japanese region (obviously Mixi is the biggie but I wanted to see how Facebook and MySpace were fairing). The way Trends works is that you can see what sites people visited or searched next after the original search. From that we can get some idea of what specific site… Continue

Added by Lance Shields on November 25, 2008 at 12:30am — No Comments

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